The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Language: English
Published by Routledge, 2001
- Softcover
- Used
Condition: Used - Very good
US$ 5.71
Quantity: 1 available
Add to basketItem description from seller
Fast & Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Seller Inventory # ZWV.013026248X.VG
- Title
- The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
- Author
- Nagle, Thomas
- Publisher
- Routledge
- Publication year
- 2001
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 013026248X
- ISBN 13
- 9780130262486
- Edition
- 3rd Edition
"Synopsis" may belong to another edition of this title.
From the Back Cover
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
"About the title" may belong to another edition of this title.
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ZBK Books is an online retailer that specializes in the acquisition, sale, and recycling of books & media. We are dedicated to promoting sustainability, reducing waste, supporting literacy & education by giving used books a second life. Actively managing a growing inventory of over 300,000 units, ZBK is now processing, distributing, and reselling over 5 Million units/year B2B/B2C.
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