Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
"synopsis" may belong to another edition of this title.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.From the Back Cover:
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
"About this title" may belong to another edition of this title.
Book Description Prentice Hall. Hardcover. Book Condition: New. 013026248X NEW WITH DUST COVER HAWAII AND ALASKA CUSTOMERS PLEASE USE PRIORITY SHIPPING ONLY SHIPS 2 BUS DAYS. Bookseller Inventory # SKU1027091
Book Description Routledge, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 013026248X
Book Description Routledge, 2001. Paperback. Book Condition: New. Bookseller Inventory # P11013026248X
Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. 3. Bookseller Inventory # DADAX013026248X
Book Description Paperback. Book Condition: BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Bookseller Inventory # RP013026248XBN