Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): International Edition - Softcover

Nagle, Thomas; Holden, Reed

 
9780130396389: Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): International Edition

Synopsis

For senior/MBA-level course in Pricing Strategy or Managerial Economics.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

"synopsis" may belong to another edition of this title.

Synopsis

Designed for senior/MBA-level course in Pricing Strategy or Managerial Economics. This book provides a managerially-focused guide to formulating pricing strategy.

"About this title" may belong to another edition of this title.

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