The Strategy And Tactics Of Pricing
Thomas T. Nagle,Reed K. Holden,Reed Holden
Language: English
Published by Prentice Hall, 2002
- Hardcover
- Used
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.Library House Internet Sales
AbeBooks seller since February 3, 2014
Condition: Used - Good
US$ 10.00
Quantity: 1 available
Add to basketItem description from seller
Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce. Ex-Libris and is stamped as such. Solid binding. Moderate edgewear on the boards. Binding is very loose. Please note the image in this listing is a stock photo and may not match the covers of the actual item.
Seller Inventory # 123641529
- Title
- The Strategy And Tactics Of Pricing
- Author
- Thomas T. Nagle,Reed K. Holden,Reed Holden
- Publisher
- Prentice Hall
- Publication year
- 2002
- Condition
- Good
- Dust jacket
- Fair
- Book Type
- Book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 013026248X
- ISBN 13
- 9780130262486
- Edition
- 3rd Edition
"Synopsis" may belong to another edition of this title.
From the Back Cover
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
"About the title" may belong to another edition of this title.
Library House Internet Sales
Grand Rapids, OH, U.S.A.
AbeBooks seller since February 3, 2014
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Library House Books and Art
24164 Front St.
Grand Rapids, OH U.S.A. 43522
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