Structural Equation Modeling in Online Shopping

Language: English

Published by LAP LAMBERT Academic Publishing Feb 2019, 2019

3659912506 / 9783659912504

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Online customer service system has become an important tool of online marketing. At the same time, it has also become a basic part to exhibit the enterprise and to interact with visitors. It's a hot topic to find the key factors which influence perceived online customer service quality. This book lists many factors which influence online service quality and customer satisfaction from previous literature, then explores the key factors which influence perceived online customer service quality in online shopping and thus, it studied the influence of Customer Satisfaction on Customer Loyalty.The analytical results though SEM and Path Analysis of our study further indicate relationships between consumers' perceptions of the factors that influence their intention to buy through online. More specifically, consumers' perceptions of the customer service Quality with Customer Satisfaction and Customer Satisfaction of online purchasing exhibit significant relationships with their online buying intention. 212 pp. Englisch.

Seller Inventory # 9783659912504

Title
Structural Equation Modeling in Online Shopping
Author
Keyurkumar Nayak
Publisher
LAP LAMBERT Academic Publishing Feb 2019
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659912506
ISBN 13
9783659912504
Item weight
334 grams
Dimensions
220x150x13 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 26.42US$ 26.42
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BuchWeltWeit Ludwig Meier e.K.

Germany