In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simply questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.

From the Back Cover

Where do you use which grids? What is their significance? How are they created?

This book answers all of these questions.

Where do you begin? What steps follow each other?

What differentiates the visual from the verbal?

This book will tell you.

What is "visual rhetoric"? What are the "four sides of a message"? What is the relationship between method and intuition? Read all about these topics in this book.

And much more besides: "Structuring Design" presents the principles and rules of visual communication as an introduction to practical design. The book offers a compact mix of explanations, practical tips, and background information, coupled with an extensive glossary.

Introduction to the basics of graphic design
Backgrounds, explanations, guidelines for all thematized aspects
Strong focus on the grid as the most important element for the topic
With many visual examples

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Websew.com Inc
22C Cragwood Road, Avenel, NJ, 07001, U.S.A.

Sale & Shipping Terms

Terms of Sale

We sell brand new books from the publisher.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	5 to 14 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.