Subscription Marketing : Strategies for Nurturing Customers in a World of Churn

Janzer, Anne

ISBN 10: 0986406252 / ISBN 13: 9780986406256

Published by Cuesta Park Consulting, 2017

About this Item

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 46735239-6

Bibliographic Details

• Title: Subscription Marketing : Strategies for Nurturing Customers in a World of Churn
• Publisher: Cuesta Park Consulting
• Publication Date: 2017
• Language: English
• ISBN 10: 0986406252
• ISBN 13: 9780986406256
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Good
• Weight: 0.681 pounds

About this title

Synopsis

Completely revised and expanded to reflect the growing Subscription Economy Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:

• Updated research and case studies reflecting the rapid growth of subscription-based businesses
• Real-world examples of effective value nurturing strategies
• The risks and challenges of subscription marketing

If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

About the Author

Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics. Anne is also author of The Writer’s Process: Getting Your Brain in Gear, which combines the lessons of a writing career with the teachings of cognitive science to uncover the secrets of writing productivity. Indie Reader named the book one of the best self-published books of 2016. She contributes to numerous industry publications and blogs, and posts regularly about writing and marketing on her website at AnneJanzer.com. Anne lives in Mountain View, California, surrounded by self-driving cars and coding enthusiasts. Still, nothing makes her quite as happy as a good book.