Tells how to find prospective customers, make effective use of the telephone, identify those in authority, deal with receptionists, and evaluates one's performance
"Successful Cold Call Selling gives you powerful, proven techniques to perform at your best when introducing yourself to new prospects. Whether in person or by phone, the book shows you how to gain an audience that has top-level buying authority. You will learn how to:
Gain confidence and conquer the fear of making cold calls
Eliminate reluctance on the part of the buyer
Design a cold-calling strategy for getting new business
Avoid commonly used, ineffective words and phrases
Find prospects from a variety of often overlooked sources
Create an irresistible invitation to hear your presentation
Relax even the toughest prospects
Deal with indifference, skepticism, procrastination, and objections
This is the ultimate blueprint for anyone who wants to master the art of cold-call selling."