Successful Direct Marketing Methods
Language: English
Published by Ntc Pub Group, 1994
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Fair
US$ 5.99
Quantity: 1 available
Add to basketItem description from seller
Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00109745140
- Title
- Successful Direct Marketing Methods
- Author
- Stone, Bob
- Publisher
- Ntc Pub Group
- Publication year
- 1994
- Condition
- Acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0844235105
- ISBN 13
- 9780844235103
- Edition
- 5th or later Edition
"Synopsis" may belong to another edition of this title.
From the Back Cover
“The most thorough, straightforward, and informative book available on direct marketing...As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.”
―John R. Goodman, President, Pareto Marketing, Inc.
“A totally current, authoritative marketing corpus for students and executives alike... Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.”
―Daniel Morel, Chairman and Global CEO, Wunderman “...Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.”
―George S. Wiedemann, former President and CEO, Responsys.com
“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape...I can’t imagine anyone in direct marketing not finding it indispensable.”
―Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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