Successful Marketing Strategy for High-tech Firms (Technology Management Library). This item is unavailable.
Language: English
Published by Artech House Publishers 99/n /01 J, 1995
- Hardcover
- Used

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- Title
- Successful Marketing Strategy for High-tech Firms (Technology Management Library)
- Author
- Eric Viardot
- Publisher
- Artech House Publishers 99/n /01 J
- Publication year
- 1995
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0890067708
- ISBN 13
- 9780890067703
Designed for marketing and general managers of high-tech companies, this work should also be useful as a text for students on management courses which focus on the marketing of high-tech products, goods and services.
"Synopsis" may belong to another edition of this title.
About the Author
Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France.
"About the title" may belong to another edition of this title.