Survey Research Methods (Applied Social Research Methods)

Fowler, Floyd J.

ISBN 10: 0803932936 / ISBN 13: 9780803932937

Published by SAGE Publications, Inc, 1988

About this Item

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships USPS Media Mail.

Seller Inventory # OTV.0803932936.VG

Bibliographic Details

• Title: Survey Research Methods (Applied Social Research Methods)
• Publisher: SAGE Publications, Inc
• Publication Date: 1988
• Language: English
• ISBN 10: 0803932936
• ISBN 13: 9780803932937
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

From sampling to questionnaire design to data analysis, Fowler′s basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, exploring the theoretical and methodological issues at stake. This revised edition also features a new chapter on data entry options, including computer-assisted telephone interviewing.

About the Author

Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.