Swoosh: Unauthorized Story of Nike and the Men Who Played There, The

J. B. Strasser; Laurie Becklund

ISBN 10: 0887306225 / ISBN 13: 9780887306228

Published by Harper Business, 1993

About this Item

Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Seller Inventory # ZEV.0887306225.G

Bibliographic Details

• Title: Swoosh: Unauthorized Story of Nike and the Men Who Played There, The
• Publisher: Harper Business
• Publication Date: 1993
• Language: English
• ISBN 10: 0887306225
• ISBN 13: 9780887306228
• Binding: Soft cover
• Condition: good

About this title

Synopsis

The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

About the Author

J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.