Testing with Humans, the sequel to bestseller Talking to Humans, teaches entrepreneurs, innovation teams, and product teams how to run effective experiments. An experiment is a test designed to help you answer the questions “Should we do this?” or “Am I right about this?” If you are open to learning, the insights from your experiments will help you refine your creation and improve your odds of success. Like its prequel, Testing with Humans is concise, highly practical, and packed with useful tactics and tips and examples to answer key questions:+ Why run experiments?+ When to test the business versus the product?+ What makes a good experiment?+ How do you turn experiments into decisions and actions?+ How can we bring experiments into our business culture?

About the Author

Giff Constable (giffconstable.com) is a repeat entrepreneur who has sold three companies and helped build many other startups. In 2014, he wrote the award-winning book Talking to Humans, in partnership with Frank Rimalovski, which is now standard reading in university and accelerator programs around the world. In 2018, they followed up with the sequel Testing with Humans. He led the globally recognized innovation consulting firm Neo as CEO until its acquisition by Pivotal, and personally led major projects at the Mayo Clinic and Time Inc., among others. He has held product and business roles across multiple startups, and provided M&A and IPO services to technology firms while at Broadview/Jefferies. He tries to give back to the entrepreneurial community whenever possible. He lives outside of New York City with his wife and two children.

"About this title" may belong to another edition of this title.

Store Description

We have been a college book seller since 1975. Our mission is to help students save money while providing exceptional customer service.

Visit Seller's Storefront

Seller's business information

Sale & Shipping Terms

Terms of Sale

Thank you for choosing Collegebooksdirect.

Return policy: Books can be returned for the reasons not as described, item damaged, incorrect item delivered, and buyer changed mind up to 30 days after the maximum estimated delivery date. All returns must be pre-authorized by Collegebooksdirect.com. Return requests must include your transaction number. Ship authorized returns to CollegeBooksDirect.com,

8501 Technology Circle, Greenville, TX 75402.

Returns are at buyer's expense, unless Collegebooksdi...

More Information

Shipping Terms

Orders ship same business day if received by 1PM CST. All U.S. orders with "standard" shipping method will ship via US Postal Service Media Mail. Orders with "expedited" shipping method will ship via priority service.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 21 business days	2 to 6 business days
First item	US$ 4.00	US$ 10.25

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.