Total Quality Control integrates an organization's quality development with existing business practices to produce quantifiable customer satisfaction. The heavily-revised Fourth Edition introduces new TQM methodologies and shows how to achieve productivity, market penetration, and thrive in a global economy.

* New emphasis on managing, operating, and integrating the key areas of a company's quality value chain
* Six Sigma and its role in Total Quality Management
* Ensuring customer satisfaction and retention

About the Author

Dr. Feigenbaum is the originator of Total Quality Control, the approach to quality and profitability that has profoundly influenced management strategy in the competition for world markets in the U.S., Europe, Japan and throughout the industrialized world.

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