Tailoring Health Messages: Customizing Communication With Computer Technology (Lea's Communication)

Brennan Laura K. Olevitch Laura R. Farrell David W. Kreuter Matthew W.

ISBN 10: 0805833870 / ISBN 13: 9780805833874

Published by Taylor & Francis Group, 1999

About this Item

pp. 288 This item is printed on demand.

Seller Inventory # 7535870

Bibliographic Details

• Title: Tailoring Health Messages: Customizing Communication With Computer Technology (Lea's Communication)
• Publisher: Taylor & Francis Group
• Publication Date: 1999
• Language: English
• ISBN 10: 0805833870
• ISBN 13: 9780805833874
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns.

In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

About the Author

Laura R. Olevitch, Matthew W. Kreuter, David W. Farrell, Laura K. Brennan