Taking Sides, Clashing Views on Controversial Issues in Marketing
Language: English
Published by The McGraw-Hill Company, 2000
- Softcover
- Used

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Softcover
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- Title
- Taking Sides, Clashing Views on Controversial Issues in Marketing
- Author
- Bart Macchiette; Abhijit Roy
- Publisher
- The McGraw-Hill Company
- Publication year
- 2000
- Condition
- Used
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0072384492
- ISBN 13
- 9780072384499
This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.
"Synopsis" may belong to another edition of this title.
Majestic Books
Hounslow, United Kingdom
4-star seller
AbeBooks seller since January 19, 2007
Shipping rates from United Kingdom to U.S.A.
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| First item | US$ 8.66 | US$ 13.13 |
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