Taking out the Guesswork A Guide to Using Research to Build Arts Audiences
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Language: English
Published by Wallace Foundation, 2015
- Softcover
- New
Softcover
Condition: New
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Seller Inventory # 61D48_90_0984728783
- Title
- Taking out the Guesswork A Guide to Using Research to Build Arts Audiences
- Author
- Bob Harlow
- Publisher
- Wallace Foundation
- Publication year
- 2015
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0984728783
- ISBN 13
- 9780984728787
This book show how arts organizations can use audience research to attract and retain new audiences or deepen engagement with current ones. It provides 10 case studies of arts organizations that used research to support multi-year audience building efforts.
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