Title: Taking out the Guesswork. A guide to using research to build arts audiences.
Publisher: New York, NY. Bob Harlow Research and Consulting. 2015.
Publication Date: 2015
Language: English
ISBN 10: 0984728783
ISBN 13: 9780984728787
Binding: Soft cover

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This book show how arts organizations can use audience research to attract and retain new audiences or deepen engagement with current ones. It provides 10 case studies of arts organizations that used research to support multi-year audience building efforts.

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