Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Language: English
Published by Portfolio, 2018
- Hardcover
- Used
Seller: SustainableBooks.com, Amherst, NY, U.S.A.SustainableBooks.com
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Condition: Used - Very good
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Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting.
Seller Inventory # 0525537279-2-3
- Title
- Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
- Author
- Baer, Jay; Lemin, Daniel
- Publisher
- Portfolio
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0525537279
- ISBN 13
- 9780525537274
- Item weight
- 1.05 pounds
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.
Talk Triggers contains:
Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.
Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
"Synopsis" may belong to another edition of this title.
About the Author
Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and an analyst with Convince & Convert. He is the author of Manipurated, and the co-founder of Selectivor, a food intelligence start-up.
"About the title" may belong to another edition of this title.
SustainableBooks.com
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AbeBooks seller since August 19, 2025
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