Industry news and merchandising ideas for phonograph dealers
The Talking Machine World April 15, 1921 issue delivers practical updates, market data, and new opportunities to help dealers grow sales in a changing sound market.
In this edition, you’ll find reports on executive moves, export trends, and plans to organize retail talking machine dealers into a national body. It also highlights new Canadian distribution arrangements and proven merchandising approaches to attract customers, including display ideas from the window program.
- Harry A. Beach joins the Unit Construction Co. and brings deep Victor industry knowledge to Unico merchandising.
- Exports and import figures for talking machines and records through January 1921, with seven-month totals and year-over-year comparisons.
- Announcement of a push to form a national organization for retail talking machine dealers at the National Association of Music Merchants convention in Chicago.
- Scythes Vocalion Co. appointed exclusive Canadian distributors for Vocalion products, with plans for Canadian production and deliveries from Toronto.
- A feature on making window displays a stronger driver of business, with practical display ideas for attracting passersby.
Ideal for readers of industry trade journals, current dealers, and store buyers seeking timely updates and actionable selling ideas.