The Talking Machine World, Vol. 17: April 15, 1921 (Classic Reprint) - Hardcover

J. B. Spillane

Hardcover

ISBN 10: 0265928265 ISBN 13: 9780265928264

Publisher: Forgotten Books, 2018

Synopsis

Industry news and merchandising ideas for phonograph dealers

The Talking Machine World April 15, 1921 issue delivers practical updates, market data, and new opportunities to help dealers grow sales in a changing sound market.

In this edition, you’ll find reports on executive moves, export trends, and plans to organize retail talking machine dealers into a national body. It also highlights new Canadian distribution arrangements and proven merchandising approaches to attract customers, including display ideas from the window program.

• Harry A. Beach joins the Unit Construction Co. and brings deep Victor industry knowledge to Unico merchandising.
• Exports and import figures for talking machines and records through January 1921, with seven-month totals and year-over-year comparisons.
• Announcement of a push to form a national organization for retail talking machine dealers at the National Association of Music Merchants convention in Chicago.
• Scythes Vocalion Co. appointed exclusive Canadian distributors for Vocalion products, with plans for Canadian production and deliveries from Toronto.
• A feature on making window displays a stronger driver of business, with practical display ideas for attracting passersby.

Ideal for readers of industry trade journals, current dealers, and store buyers seeking timely updates and actionable selling ideas.

Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 0265928265
• ISBN 13: 9780265928264
• Binding: Hardcover
• Number of pages: 588