Target 2000: The Rising Tide of TechnoMarketing

"Target 2000" unravels the complexity of technology in the consumer packaged goods industry and explains its vital role in a simple, straight-foreward manner. The authors take executives on a journey through the past, present and future. Along the way, they take you from trading stamps to frequent shopper programs, from mass marketing to one-to-one interactive marketing, and from electronic home shopping to virtual stores. They ultimately transport you to CyberWorld where an iris-scan is your passport to sophisticated TechnoMarketing in the new Millennium.

Carlene Thissen is president of Retail Systems Consulting, and is a leading authority on electronic marketing. Before starting this consulting business, she worked for Lucky Stores, SUPERVALU and Information Resources, Inc., in a 25-year career in the consumer packaged goods industry. Ms. Thissen has authored several mauals on technology for the Food Marketing Institute (FMI). She also produces In-Store, a leading electronic marketing newsletter, and writes a regular column in Brand Marketing.

John Karolefski is editor of Brand Marketing, a monthly publication for consumer goods manufacturers, and senior editor of Supermarket News, a weekly newspaper for retailers. Prior to his 23-year-career of business writing and editing, Mr. Karolefski was an award-winning military journalist during a four-year tour of duty in Italy with the U.S. Air Force. He received a B.A. in English from Fordham University in 1970.