Technology of Food Product Development

Many technical workers, industrial administrators, and other persons working on the development of new food products have expressed their need for a book that would summarize the principles and methods used to generate ideas and turn them first into prototypes and then into successful commercial products. This book provides valuable assistance to persons working on product development or who aspire to such positions. Unlike many of the earlier works on product development, this book puts special emphasis on the practical considerations, with full recognition of the importance of manufacturing economics, consumer behavior, and marketing problems. The author tells how to avoid common pitfalls and how to take short-cuts and calculated risks when necessary. There are in-depth discussions of patents, copyrights, trademarks, etc.

Matz is President of Pan-Tech International.