Technology Management: Developing and Implementing Effective Licensing Programs

A step-by-step guide to licensing technology-based intellectual property assets

For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved.

Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases.

Learn to:
* Develop a licensing strategy
* Conduct proper valuations of intellectual property
* Gather and utilize market research
* Market your technology
* Negotiate and draft licensing agreements


Utilize these handy resources:
* Glossary of important terminology
* Case studies and sample documents
* Lists of organizations, publications, trade shows, and other helpful sources of information

ROBERT C. MEGANTZ holds a BS degree in electrical engineering from Cornell University and is an Adjunct Lecturer at the Leavey School of Business at Santa Clara University, where he teaches a course on technology licensing. He works as a licensing and business development consultant.