Television and Radio Announcing, 10th Edition

This text provides students with a foundation in the performance aspects of announcing with a practical, career-oriented approach to the study of all types of broadcasting—sports, news, interviews, and commercials. The blend of theory and practice, as well as coverage of traditional and contemporary issues in announcing, serve as a valuable reference tool for new and experienced announcers, helping them become more effective and responsible communicators. To present a full picture of the field, the text is divided into two sections. The first outlines content such as interpretation of copy, ad-lib announcing, voice analysis and improvement, interviewing techniques, and pronunciation and articulation, combined with exercises for speech improvement. The second section keeps pace with innovations in the industry, including production practices, methods of distribution, and current styles in the news, narration, music, and sports.

A Comprehensive Skills Survey highlights the most important assets students need in the field. Checklists at the end of each chapter review the practical broadcasting skills discussed and exercises allow students to practicing applying what they learn. Students can increase their understanding by using the available support, including a companion CD-ROM and web site that feature audio files to provide examples of concepts, with exercises to help students improve voice and articulation.

• New! An appendix on the technical aspects of radio announcing focuses on audio equipment and its proper usage.
• New! Updated coverage of Internet other new technology related to broadcasting and announcing, and expanded information on digital equipment.
• New! More highlights of career-oriented issues, particularly television broadcasting.
• New! Spotlight boxes at the end of every chapter focus on current personalities and issues in the field that correspond to topics just covered.

Television and Radio Announcing, 11e

Stuart Hyde, San Francisco State University

Television and Radio Announcing takes a practical, career-oriented approach to the study of broadcast performance by successfully blending the coverage of theory with the practice of announcing. Now in its eleventh edition, this classic text offers the broadest coverage of announcing available today. Hailed for its compelling, conversational writing style, Hyde’s work offers timeless and relevant information to new broadcasting students while emphasizing the most successful techniques in the field. The new edition has been revised to reflect the recent technology and market changes affecting announcers today and retains the same overriding goal of previous editions: to help students become more effective and responsible communicators.

New and classic features to this text include:

• ­         “Checklist” boxes throughout the text give step-by-step instructions to students who are just learning the basics of announcing.
• ­         Scripts throughout each chapter offer students the opportunity to immediately practice the concepts they are learning about within the text.
• ­         “Spotlight” boxes are written by professionals in the announcing field and give tips on how to improve voice personality, how to sound like a local, and more.
• ­         New “Student Voices” boxes are essays written by real students who offer a personal slant on several key topics including: Podcasting, Internet radio, YouTube and MTV VJs.

Praise for Television and Radio Announcing, 11e:

“This text is strong in a number of ways. I think its greatest strength lies in the practical tips for improving performance skills and strategizing career opportunities.  The text clearly suggests the author’s long history in the field, without being rarified and academic.” — Ceilidh Charleson-Jennings, Collin County Community College .