Tested Advertising Methods, 4th Edition
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Language: English
Published by Prentice Hall, New Jersey, 1985
- Softcover
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Softcover
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Item description from seller
Trade paperback (US). 318 p. Audience: General/trade.
Seller Inventory # Alibris.0019086
- Title
- Tested Advertising Methods, 4th Edition
- Author
- Caples, John
- Publisher
- Prentice Hall, New Jersey
- Publication year
- 1985
- Condition
- Good.
- Binding
- Trade paperback
- Language
- English
- ISBN 10
- 0139068910
- ISBN 13
- 9780139068911
- Edition
- 4th ed.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
"Synopsis" may belong to another edition of this title.
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