Title: Tested Advertising Methods (5th Edition~Prentice Hall Business Classics)
Publisher: Prentice Hall, New Jersey
Publication Date: 1997
Language: English
ISBN 10: 0130957011
ISBN 13: 9780130957016
Binding: Soft cover
Edition: 5th or later Edition
Printing: 5th or later Printin
Condition: Fine

About this title

Synopsis

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

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