Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

Caples; Hahn

ISBN 10: 0130957011 / ISBN 13: 9780130957016

Published by Prentice Hall, 1998

About this Item

Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Seller Inventory # ZBV.0130957011.G

Bibliographic Details

• Title: Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
• Publisher: Prentice Hall
• Publication Date: 1998
• Language: English
• ISBN 10: 0130957011
• ISBN 13: 9780130957016
• Binding: Soft cover
• Edition: 5th or later Edition
• Condition: good

About this title

Synopsis

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.