Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Language: English
Published by Prentice Hall, 1998
- Softcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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- Title
- Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
- Author
- Caples; Hahn
- Publisher
- Prentice Hall
- Publication year
- 1998
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0130957011
- ISBN 13
- 9780130957016
- Edition
- 5th or later Edition
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
"Synopsis" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
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AbeBooks seller since June 20, 2025
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