Tested Advertising Methods (Business Classics Series)
1,208 ratings by Goodreads
Language: English
Published by Prentice Hall Direct, 1997
- Hardcover
- Used
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
5-star seller
AbeBooks seller since March 11, 2019
Hardcover
Condition: Used - Good
US$ 8.44
US$ 3.75 shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Seller Inventory # S_451101717
- Title
- Tested Advertising Methods (Business Classics Series)
- Author
- Hahn, Fred E.,Caples, John
- Publisher
- Prentice Hall Direct
- Publication year
- 1997
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 013244609X
- ISBN 13
- 9780132446099
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
"Synopsis" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 3.75 | US$ 6.99 |
Payment methods
Store description
Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.
Specialty
AllSeller's business information
Half Price Books, Records, Magazines, Inc.
5803 E. Northwest Hwy.
Dallas, TX U.S.A. 75231