Tested Advertising Methods (Business Classics Series)
1,207 ratings by Goodreads
Language: English
Published by Prentice Hall Direct, 1997
- Hardcover
- Used
Seller: Idaho Youth Ranch Books, Boise, ID, U.S.A.Idaho Youth Ranch Books
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Hardcover
Condition: Used - As new
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An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. Suitable for presenting as a gift.
Seller Inventory # D-03-04-08-0746
- Title
- Tested Advertising Methods (Business Classics Series)
- Author
- Caples, John; Hahn, Fred E.
- Publisher
- Prentice Hall Direct
- Publication year
- 1997
- Condition
- Like New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 013244609X
- ISBN 13
- 9780132446099
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
"Synopsis" may belong to another edition of this title.
Idaho Youth Ranch Books
Boise, ID, U.S.A.
5-star seller
AbeBooks seller since August 21, 2008
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 3.99 | US$ 6.99 |
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The Idaho Youth Ranch provides services which help at-risk youth in Idaho that are in our residential treatment facilities or are part of our many non-residential services. We provide PROMISING FUTURES for these youth and their families and it could not be accomplished with out people like you willing to purchase our items to support these services.
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Idaho Youth Ranch Books
5465 W Irving
Boise, ID U.S.A. 83706
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Idaho Youth Ranch Books
5465 W. Irving Street
Boise, ID 83706
sales@idahoyouthranchbooks.com
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