Tested Advertising Methods

John Caples

4.23 out of 5 stars

1,207 ratings by Goodreads

ISBN 10: 0139068910 ISBN 13: 9780139068911

Published by Prentice Hall Trade, 1980

Language: English

Condition: Used - Fair Soft cover

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Used - Soft cover

Condition: Used - Fair

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About this Item

Revised edition. Covers show shelf wear with light scuffing and heavy bumping to the corners. Binding is cracked with gutter fully showing at page 238. Interior covers are lightly scuffed with age toning. Page edges are lightly scuffed and smudged. Lower right corner of text block is heavily bumped but does not impede the text. Interior pages are unmarked. Secure packaging for safe delivery.

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Bibliographic Details

Title: Tested Advertising Methods
Publisher: Prentice Hall Trade
Publication Date: 1980
Language: English
ISBN 10: 0139068910
ISBN 13: 9780139068911
Binding: Paperback
Edition: 4th Edition
Condition: Fair
Dust Jacket Condition: No Jacket
Weight: 0.95 pounds

About this title

Synopsis

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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