Testing with Humans: How to use experiments to drive faster, more informed decision making.

Testing with Humans, the sequel to bestseller Talking to Humans, teaches entrepreneurs, innovation teams, and product teams how to run effective experiments. An experiment is a test designed to help you answer the questions “Should we do this?” or “Am I right about this?” If you are open to learning, the insights from your experiments will help you refine your creation and improve your odds of success. Like its prequel, Testing with Humans is concise, highly practical, and packed with useful tactics and tips and examples to answer key questions:+ Why run experiments?+ When to test the business versus the product?+ What makes a good experiment?+ How do you turn experiments into decisions and actions?+ How can we bring experiments into our business culture?

Giff Constable (giffconstable.com) is a repeat entrepreneur who has sold three companies and helped build many other startups. In 2014, he wrote the award-winning book Talking to Humans, in partnership with Frank Rimalovski, which is now standard reading in university and accelerator programs around the world. In 2018, they followed up with the sequel Testing with Humans. He led the globally recognized innovation consulting firm Neo as CEO until its acquisition by Pivotal, and personally led major projects at the Mayo Clinic and Time Inc., among others. He has held product and business roles across multiple startups, and provided M&A and IPO services to technology firms while at Broadview/Jefferies. He tries to give back to the entrepreneurial community whenever possible. He lives outside of New York City with his wife and two children.