Think Round: How to Own the Future by Focusing 100% of Your Company on Customers & Consumers 100% of the Time

Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success. The key to winning really big, and staying at the top of the business game is empathy: the capacity to recognize and respond to emotions and aspirations experienced by your customers and consumers. The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. Think Round is the guide to just that: a proven approach to owning the future by having 100% of your company focused on your consumer 100% of the time. Peppered with invaluable real-world anecdotes and examples culled from the impressive careers of Martha Pease and Michael Campbell, who have helped companies like Apple, IBM, FedEx, Pepsi, Pizza Hut, Visa, Domino's, Neutrogena, and Unilever etch their names in the halls of business greats, Think Round is your guide to a better, brighter executable and ultimately, revelatory way of life for your organization.

Martha Pease is a thought leader, executive, entrepreneur and trusted advisor at the intersection of technology innovation, marketing strategy and consumer accountability. She is a frequent contributor to CNN and CNN.com.  Apple, L'Oreal, IBM, Neutrogena, Pizza Hut, Dominos Pizza, Wendy's, Elizabeth Arden, Novell, Pepsi, InterBev, P F Chang's, Epson and Hitachi are among the companies Martha has marketed.

Michael Campbell is an award-winning creative executive and company founder who has developed and led many of the world's most successful traditional and digital brand connection efforts including integrated campaigns for Apple, Dominos Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa, Smirnoff, Sony Pictures, Texaco, Unilever and US Navy. Michael has received every major advertising and marketing industry creative award, including the Emmy and Cannes Gold Lion.