Total Global Strategy (3rd Edition)
George S. Yip; G. Tomas M. Hult
Language: English
Published by Pearson, 2011
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
US$ 6.71
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Add to basketItem description from seller
Seller Inventory # G0136089836I3N00
- Title
- Total Global Strategy (3rd Edition)
- Author
- George S. Yip; G. Tomas M. Hult
- Publisher
- Pearson
- Publication year
- 2011
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0136089836
- ISBN 13
- 9780136089834
- Edition
- 3rd Edition
- Item weight
- 0.99 pounds
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.
The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
"Synopsis" may belong to another edition of this title.
From the Publisher
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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