Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

From the Publisher

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

"About this title" may belong to another edition of this title.

Store Description

We are dedicated to providing customers with easy, flawless transactions and excellent books! We provide 100% customer satisfaction and are always here to answer any questions or concerns for our customers.

Visit Seller's Storefront

Seller's business information

Farm For Books Inc
1734 Bellaire Street, Denver, CO, 80220, U.S.A.

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 14 business days	3 to 8 business days
First item	US$ 5.50	US$ 12.75

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.