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Bibliographic Details

Title: Total Global Strategy (3rd Edition)
Publisher: Pearson
Publication Date: 2011
Language: English
ISBN 10: 0136089836
ISBN 13: 9780136089834
Binding: paperback
Edition: 3rd Edition.
Condition: Good

About this title

Synopsis

A uniquely integrated view of the global strategy issues facing firms today.

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

From the Publisher

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

"About this title" may belong to another edition of this title.

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