Total Global Strategy (3rd Edition)
Yip, George S.
Sold by One Planet Books, Columbia, MO, U.S.A.
AbeBooks Seller since November 10, 2017
Used - Soft cover
Condition: Used - Good
Ships within U.S.A.
Quantity: 2 available
Add to basketSold by One Planet Books, Columbia, MO, U.S.A.
AbeBooks Seller since November 10, 2017
Condition: Used - Good
Quantity: 2 available
Add to basketShips in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Seller Inventory # 001005196U
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.
The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
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