Stresses the importance of strong management commitment, and discusses education, daily management, cross-functional management, and policy management

From the Publisher

Many Americans--and American businesspeople in particular--have acknowledged the fact that quality in America has degenerated to a frighteningly low level--while Japan and other countries have marched on successfully. Yet, despite reading books on quality, hiring consultants, and attending seminars, they have been unable to make the necessary changes. This volume provides an exceptionally straightforward and practical approach to the most commonly asked questions in relation to quality management--How do we start?, How do we do it? It follows a fictional character, Chuck Champion, C.E.O of Cosmic Candy--a typical American manager, as he wakes up to the need for Quality Management, and triumphs by studying and integrating the theory of quality management and applicable techniques. KEY TOPICS: Presents an integrated model based on Dr. Deming's theory of management and Japanese Total Quality Control. Provides insight and prescriptions for starting and pursuing a quality management effort, using a structured, systematic approach.

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