Title: Tourism Development Handbook: A Practical Approach to Planning and Marketing
Publisher: Cengage Learning EMEA
Publication Date: 2000
Language: English
ISBN 10: 1844801160
ISBN 13: 9781844801169
Binding: Paperback
Condition: New
Weight: 12 ounces

About this title

Synopsis

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

About the Author

Jackie Clarke is a Senior Lecturer in Marketing and Tourism at Oxford Brookes University.

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