Toyota Under Fire: Lessons for Turning Crisis into Opportunity

Jeffrey K. Liker; Timothy N. Ogden

ISBN 10: 007176299X / ISBN 13: 9780071762991

Published by McGraw Hill, 2011

About this Item

: En 'Toyota Under Fire: Lecciones para convertir la crisis en oportunidad', Jeffrey K. Liker y Timothy N. Ogden analizan en detalle cómo Toyota enfrentó la crisis del retiro de vehículos y la recesión económica de 2009-2010. El libro explora la cultura organizacional de Toyota y cómo sus principios de gestión le permitieron superar estos desafíos. A través de un acceso sin precedentes a las instalaciones de Toyota en todo el mundo, los autores ofrecen valiosas lecciones para cualquier líder empresarial sobre cómo construir una cultura sólida, invertir en su gente y responder eficazmente ante una crisis. EAN: 9780071762991 Tipo: Libros Categoría: Negocios y Economía Título: Toyota Under Fire: Lessons for Turning Crisis into Opportunity Autor: Jeffrey K. Liker| Timothy N. Ogden Editorial: McGraw Hill Idioma: en Páginas: 237 Formato: tapa dura.

Seller Inventory # Happ-2026-01-13-f6226241

Bibliographic Details

• Title: Toyota Under Fire: Lessons for Turning Crisis into Opportunity
• Publisher: McGraw Hill
• Publication Date: 2011
• Language: English
• ISBN 10: 007176299X
• ISBN 13: 9780071762991
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis
Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of over 10 million vehicles.
Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of  what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger-lessons that can be applied to any management crisis in any industry.

About the Author

Jeffrey K. Liker is the author of the bestselling The Toyota Way. He is a professor of industrial and operational engineering at the University of Michigan and co-founder and president of the Toyota Way Academy. With nine Shingo Prizes for research excellence, his work has appeared in books and such publications as Harvard Business Review and Sloan Management Review.
Timothy Ogden is an executive partner at the communications firm Sona Partners. He has written for Harvard Business Review, Miller-McCune magazine, and Alliance magazine and is frequently quoted in The New York Times, Chronicle of Philanthropy, The Wall Street Journal, and Financial Times.