Toyota Under Fire: Lessons for Turning Crisis into Opportunity
Jeffrey K. Liker; Timothy N. Ogden
Language: English
Published by McGraw Hill, 2011
- Hardcover
- New
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- Title
- Toyota Under Fire: Lessons for Turning Crisis into Opportunity
- Author
- Jeffrey K. Liker; Timothy N. Ogden
- Publisher
- McGraw Hill
- Publication year
- 2011
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 007176299X
- ISBN 13
- 9780071762991
Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of over 10 million vehicles.
Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger-lessons that can be applied to any management crisis in any industry.
"Synopsis" may belong to another edition of this title.
About the Author
Timothy Ogden is an executive partner at the communications firm Sona Partners. He has written for Harvard Business Review, Miller-McCune magazine, and Alliance magazine and is frequently quoted in The New York Times, Chronicle of Philanthropy, The Wall Street Journal, and Financial Times.
"About the title" may belong to another edition of this title.
Romtrade Corp.
STERLING HEIGHTS, MI, U.S.A.
AbeBooks seller since April 17, 2013
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