Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Silverstein, Michael J.; Fiske, Neil; Butman, John
Language: English
Published by Penguin Publishing Group, 2008
- Softcover
- Used
Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore
AbeBooks seller since July 6, 2010
Condition: Used - Good
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Add to basketSeller Inventory # 1591840708-3-32620622
- Title
- Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
- Author
- Silverstein, Michael J.; Fiske, Neil; Butman, John
- Publisher
- Penguin Publishing Group
- Publication year
- 2008
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Item weight
- 37 ounces
- Dimensions
- 5x0x8
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
"Synopsis" may belong to another edition of this title.
About the Author
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.
"About the title" may belong to another edition of this title.
Your Online Bookstore
Houston, TX, U.S.A.
AbeBooks seller since July 6, 2010
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