Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Silverstein, Michael J.; Fiske, Neil; Butman, John

ISBN 10: 1591840708 / ISBN 13: 9781591840701

Published by Penguin Publishing Group (edition Reprint), 2008

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 1591840708-7-1

Bibliographic Details

• Title: Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
• Publisher: Penguin Publishing Group (edition Reprint)
• Publication Date: 2008
• Language: English
• ISBN 10: 1591840708
• ISBN 13: 9781591840701
• Binding: Paperback
• Edition: Reprint.
• Condition: Fair

About this title

Synopsis

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

About the Author

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

 

 

Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.

John Butman is an established business author and journalist.