Travel Perspectives: A Guide to Becoming a Travel Professional

Rice, Susan,Gorham, Ginger

ISBN 10: 1418016497 / ISBN 13: 9781418016494

Published by Cengage Learning, 2006

About this Item

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Bibliographic Details

• Title: Travel Perspectives: A Guide to Becoming a Travel Professional
• Publisher: Cengage Learning
• Publication Date: 2006
• Language: English
• ISBN 10: 1418016497
• ISBN 13: 9781418016494
• Binding: Paperback
• Edition: 4th Edition
• Condition: Good

About this title

Synopsis

Travel Perspectives: A Guide to Becoming a Travel Professional, 4th ed., is designed to address the challenges of today's travel professional. The fourth edition enables students to approach today's challenges with confidence by building critical thinking skills and developing the hands-on skills necessary to secure employment as a travel professional. These essential skills are reinforced by study exercises, vignettes, and case studies. Travel Perspectives: A Guide to Becoming a Travel Professional will take students on a journey exploring new career opportunities, new technologies, and the new realities involved in traveling, travel products, geography and sales. The Internet is presented as a strong reference tool for sales and marketing and new discussions of Ecotourism is explored. Current information on safety and security is a primary concern for today's travelers and travel professionals; therefore, policies, government agencies, and procedures are all presented in detail. .

About the Authors

Ginger Gorham is the Program Development Director at Travel Careers, Inc., and has been instrumental in the creation and instruction of curricula at Travel Careers, Inc.

Susan Rice is the owner and President of Travel Careers, Inc. and is a successful entrepreneur and web marketer with two travel businesses, a retail store, and a commerce web site.