The Undermining of Beliefs in the Autonomy and Rationality of Consumers: 6 (Routledge Interpretive Marketing Research)

O'Shaughnessy, John

ISBN 10: 0415773237 / ISBN 13: 9780415773232

Published by Routledge, 2007

About this Item

Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer. Series: Routledge Interpretive Marketing Research. Num Pages: 160 pages, illustrations. BIC Classification: JFFT; KCB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156. Weight in Grams: 375. . 2007. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780415773232

Bibliographic Details

• Title: The Undermining of Beliefs in the Autonomy and Rationality of Consumers: 6 (Routledge Interpretive Marketing Research)
• Publisher: Routledge
• Publication Date: 2007
• Language: English
• ISBN 10: 0415773237
• ISBN 13: 9780415773232
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational.

While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of 'bounded' rationality and the potential of the adaptive unconscious to affect consumer choice.

About the Author

John O’Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York. 

Nicholas O’Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.