Starting with how to understand the balance sheet and profit and loss accounting, the book also covers: market dynamics, budgeting and forecasting, fixed and variable costs, break-even analysis, the difference between profit and cash, financial ratios for measuring business performance, stock market ratios, shareholder value, financial measures for improving business performance, and more.

About the Authors

Robert Cinnamon is a director of the international training and consultancy firm, INSIGHT Marketing and People. He runs a popular master class and in-company training program Demystifying Financial Management.

Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions.

"About this title" may belong to another edition of this title.

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