Understanding Color : an Introduction for Designers
Language: English
Published by Wiley, 2011
- Softcover
- New
Condition: New
US$ 1,976.00
Quantity: 1 available
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Make Sound Color ChoicesNow in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:Expanded and revised content in nearly 35% of the book.Coverage of a broad range of design disciplines.Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect.Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another.Innovative coverage of color marketing issues.Helpful tips for using color in the working environment.An online workbook with valuable exercises that reinforce color concepts.Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.…
Seller Inventory # 95488
- Title
- Understanding Color : an Introduction for Designers
- Author
- Holtzschue, Linda
- Publisher
- Wiley
- Publication year
- 2011
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470381353
- ISBN 13
- 9780470381359
- Edition
- 4th Edition
Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.
Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:
- Expanded and revised content in nearly 35% of the book.
- Coverage of a broad range of design disciplines.
- Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect.
- Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another.
- Innovative coverage of color marketing issues.
- Helpful tips for using color in the working environment.
- An online workbook with valuable exercises that reinforce color concepts.
Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
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SHIPPING UPGRADE:
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EUROZONE & OTHER CUSTOMERS OUTSIDE THE US: Free or Discounted FedEx or USPS Priority Shipping Upgrade available for shipments to customers outside the US. Please inquire for details on this offer. Customer responible for all VAT.
With our exemplary service and “Customer First” Philosophy, we guarantee careful and personalized attention to every detail: from order fulfillment to extremely careful and protective packaging; we offer an upgrade to courier shipping and insurance with signed-for delivery (see details below). Our search capabilities are unrivaled permitting us to make the claim that we can provide virtually any publications our customers require.