Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Ryan, Damian; Jones, Calvin

ISBN 10: 0749453893 / ISBN 13: 9780749453893

Published by Kogan Page (edition ), 2009

About this Item

With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0749453893-11-1-29

Bibliographic Details

• Title: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
• Publisher: Kogan Page (edition )
• Publication Date: 2009
• Language: English
• ISBN 10: 0749453893
• ISBN 13: 9780749453893
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

The world of digital media is changing at a phenomenal pace.  Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses.  It explains how to choose online marketing channels in order to get products and services to market.  It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.

Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.

About the Author

Damian Ryan has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business. 

Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively both on- and off-line.