Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Language: English
Published by Kogan Page Ltd, 2008
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
US$ 6.98
Quantity: 1 available
Add to basketItem description from seller
Understanding Digital Marketing is a guide for marketers to selling more products online, web marketing, the rules of new media and reaching the new generation of digital consumers. The book covers key topics such as online accountability, search engine optimization, affiliate marketing, online PR, social networking sites, email marketing, web metrics and blogging.
Seller Inventory # CIN0749453893G
- Title
- Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
- Author
- Damian Ryan
- Publisher
- Kogan Page Ltd
- Publication year
- 2008
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0749453893
- ISBN 13
- 9780749453893
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.
Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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