Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_339183130

Contact seller

Report this item

Bibliographic Details

Title: Using Communication Theory: An Introduction to Planned Communication
Publisher: SAGE Publications Ltd
Publication Date: 1992
Language: English
ISBN 10: 0803984316
ISBN 13: 9780803984318
Binding: paperback
Condition: Good

About this title

Synopsis

"Accessible, authoritative, and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications." --Denis McQuail, University of Amsterdam Eminently useful both for the student and practitioner, Using Communication Theory is not a how-to book or a book of checklists. Instead it familiarizes practitioners working in the field of communication planning with the many theories of communication and their application to planned communication programs. For the student, it is a handy introduction to communication theory, bridging the gap between theory and practice. The authors introduce communication planning concepts and strategies as well as the role of the communication planner: elaborate on some of the theoretical appproaches; and present several mass communication theories and elements of theories used in designing strategies in communication planning.

Review

`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.′ - Denis McQuail, University of Amsterdam

`The text is itself a masterpiece of clear communication. Strongly recommended.′ - Journal of the Institute of Health Education

"About this title" may belong to another edition of this title.

Store Description

Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.

Visit Seller's Storefront

Seller's business information

Half Price Books, Records, Magazines, Inc.
5803 E. Northwest Hwy., Dallas, TX, 75231, U.S.A.

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 14 business days	2 to 6 business days
First item	US$ 3.75	US$ 6.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.